What do you want to tell the people who bring meat to our tables? I have the opportunity to present to this very influential group (Canadian Meat Council) at their conference in May. I want to represent all of us, and give them the answers we want them to hear. I will be presenting on the “Consumer to Retail Perspective”. This is the focus:
“What does the consumer want at the retail store?” What are our food needs are and how can retailers influence their share of our wallets.
“What influences the consumer today on how they approach the shopping experience?” As a consumer this is what I look for when making a purchase decision.
I will be talking to people in the meat industry, government, retailers, academia, and food service, so this is a great opportunity to send a strong message as to how we want to be dealt with. What do you want me to tell them? How can we help these influencers and others to understand us? I know what I want to say, but what do you want to share? Comment!